Branding Your Beta Swag!
Attention all creative minds! Are you ready to showcase your artistic talent? YOU get the chance to design potential t-shirt designs, trading pins, and other merchandise for all things Beta!
What’s the Challenge?
Don’t miss your chance to be part of Beta history! Everything will be completed prior to the summit. A team of 3–5 members will design a one-of-a-kind entry to earn your club’s way to a national stage. The team will have 2 minutes to present using a presentation board, poster/posters, markers, ink, etc. This is the chance for your club to show us your creativity, and you could see your artwork on official convention swag!
How It Works:
• Gather Your Supplies: Each team will need to use a presentation board, poster board, paper, markers, pencils, ink, Chromebook, iPad, etc. to bring your creative vision to life. This is your chance to showcase your design skills and capture the spirit of National Beta!
• Design Your Brand: The goal is to create a t-shirt design, trading pin, or convention branding that reflects the excitement, energy, and essence of Beta. Make sure your design is bold, eye-catching, and ready to be seen by thousands!
• Present to Leadership: After creating your designs, bring them to the leadership summit to present your ideas. Be ready to explain your concept and how it will resonate with Betas. Participants will have 2 minutes for their presentation.
Challenge Guidelines:
1. Team Size: 3-5 students for the presentation
2. Time Limit: 2 Minutes
3. Materials: Presentation board, poster/posters, paper, markers, ink, pencils, Chromebook, iPad, etc.
4. No Power: No electrical outlets, internet or projector will be provided.
5. SAFETY-Water, paint, liquids, sand or other materials that create a mess and are not allowed.
6. SAFETY - Balloons, hay, fog machines, liquids, live animals (excluding service animals), dry ice, sand, peat moss, or fire/open flame are prohibited by National Beta and the facility.
7. SAFETY - Metal or wood may not be used. Photo/Video Studio background stands and Pop-up portable canopy tents are prohibited.
Why Participate?
• Showcase your artistic talent and creative vision for great merchandise
• Opportunity to collaborate with fellow Betas to deliver a presentation/pitch
• Those that qualify will have the opportunity to present at National Convention.
Elementary Betas are eligible to compete in Elementary competitions only.
Junior Betas are eligible to compete in Junior competitions only.
Senior Betas are eligible to compete in Senior competitions only.
Educational Connections
- Leadership Skills
- Creativity & Innovation
- Communication & Collaboration
- Critical Thinking & Problem Solving
Judging Criteria
BETA BLITZ | 16 - 20 | 11 - 15 | 6 - 10 | 1 - 5 |
Creativity AND ORIGINALITY | The design demonstrates exceptional creativity and originality, incorporating innovative ideas, distinctive visual elements, and thoughtful design choices that create a memorable and impactful presentation. | The design demonstrates strong creativity and originality through effective use of visual elements and thoughtful design choices with only minor opportunities for enhancement. | The design demonstrates adequate creativity and originality with some original ideas and appropriate visual elements. | The design demonstrates limited creativity and originality of visual elements that are basic, predictable, or lack cohesion. |
Marketability of product | The product demonstrates exceptional marketability with a clearly defined target audience, strong consumer appeal, and a unique value proposition. | The product demonstrates strong marketability with clear consumer appeal and an identifiable targeted audience. | The product demonstrates adequate marketability for the targeted audience. | The product demonstrates limited marketability, and the targeted audience is unclear. |
Branding and Design Appeal | Branding and overall design are professional and highly attractive, making the product well-positioned for success with National Beta. | Branding and design are effective, and the product has good potential for success with National Beta with only minor improvements. | The product lacks strong branding, or features that clearly distinguish it from similar products for National Beta. | Branding is ineffective and the product would require significant improvements to be sold successfully for National Beta |
Presentation
| The presentation is delivered with exceptional clarity, confidence, enthusiasm, and professionalism. All participants effectively communicate ideas, maintain audience engagement, and demonstrate strong preparation throughout the presentation. | The presentation is delivered with strong clarity, confidence, and enthusiasm. Participants effectively communicate their thoughts and ideas while demonstrating preparation and engagement throughout most of the presentation. | The presentation demonstrates adequate communication and preparation. Participants share their thoughts and ideas with some clarity and enthusiasm but may lack confidence, engagement, or consistency throughout the presentation. | The presentation demonstrates limited communication and preparation. Participants show minimal clarity, enthusiasm, or engagement, and ideas may be difficult to follow throughout the presentation. |
AFFORDABILITY AND VALUE
| The product demonstrates exceptional affordability and value between cost and quality. | The product demonstrates strong affordability and value with a reasonable balance between cost and quality. | The product demonstrates adequate affordability and value between cost and quality. | The product demonstrates limited affordability and value between cost and quality. |
DEDUCTION This will be taken one time by the coordinator | Did not follow guidelines -10 | Did not follow SAFETY guidelines -15 |
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