Onsite Only Competition
Club Competition
The Marketing and Communications competition allows three to five students to demonstrate creativity, communication skills, and marketing strategies. The campaign should exhibit the team’s ability to collaborate, problem solve and think critically to develop an effective presentation.
A club may have only one entry.
Elementary Betas are eligible to compete in Elementary competitions only.
Junior Betas are eligible to compete in Junior competitions only.
Senior Betas are eligible to compete in Senior competitions only.
Time Limit: 2 Minutes
Question & Answer : 1 Minute
Division | Prompt |
| Elementary | Develop an initiative to focus on one of the following in your town, city or school: Early Childhood Development programming for Head Start ages 3-4, After School Music programming for grades K-5 or entering grades K-5. Promote the initiative in a variety of ways by incorporating the four pillars of National Beta. |
| Junior | Develop an initiative to provide support for the vulnerable population from one of the following in your town/city: senior citizens, people with disabilities, or low income families. Promote the initiative in a variety of ways by incorporating the four pillars of National Beta. |
| Senior | Develop an initiative to promote healthy behaviors for one of the following in your school, town or city: chronic disease prevention, mental health or substance abuse. Promote the initiative in a variety of ways by incorporating the four pillars of National Beta. |
Competition Guidelines
- A team of three to five students will develop a marketing campaign using the prompt.
- The marketing pitch must not exceed two minutes. Presentations may include, but are not limited to iPads, laptops, handouts, storyboards, etc. There will be a ONE minute Q&A following the presentation.
- Electricity/outlet and internet connections will not be provided.
- Tables will be provided.
- SAFETY - Metal or wood may not be used in the presentation. Photo/Video Studio Background Stands are prohibited.
Educational Connections
- Visual Art Standards
- Information and Media Literacy
- Oral Communication
- Creativity and Collaboration
- Critical Thinking and Problem Solving
How to Enter
Visit www.betaclub.org/events/conventions and follow directions.
Register students and then select competitions to enter.
National Eligibility
All Plaques Awarded at State Convention
Judging Criteria
| Marketing and Communications | 16-20 | 11-15 | 6-10 | 1-5 |
|---|---|---|---|---|
| Interpretation and Illustration of Prompt | Excellent interpretation and illustration of the prompt. | Good interpretation and illustration of the prompt. | Average interpretation and illustration of the prompt. | Minimal interpretation and illustration of the prompt. |
| Creativity and Originality | The campaign reflects an excellent degree of team creativity and originality. | The campaign reflects a good degree of team creativity and originality. | The campaign reflects an average degree of team creativity and originality. | The campaign reflects a minimal degree of team creativity and originality. |
| Overall Visual Quality | Excellent effort exhibited in the visual display and craftmanship. | Good effort exhibited in the visual display and craftmanship. | Averqage effort exhibited in the visual display and craftmanship. | Minimal effort exhibited in the visual display and craftmanship. |
| Teamwork and Collaboration | Excellent teamwork and collaboration to cohesively express ideas from each student in the presentation. | Good teamwork and collaboration to cohesively express ideas from each student in the presentation. | Average teamwork and collaboration to somewhat express ideas from some students in the presentation. | Minimal teamwork and collaboration to express ideas from few students in the presentation. |
| Presentation | Excellent presentation with appropriate voice, tone and eye contact; relevancy of campaign was conveyed | Good presentation with appropriate voice, tone and eye contact; a general relevancy of campaign was conveyed | Average presentation with somewhat appropriate voice, tone and eye contact; very little relevancy of campaign was conveyed | Minimal presentation lacking in voice, tone and eye contact; relevancy of campaign was not conveyed |
| Deductions | This will be taken one time by the coordinator. | Did not follow competition guidelines-10 |