Onsite Only Competition
Club Competition
The Marketing and Communications competition allows three to five students to demonstrate creativity, communication skills, and marketing strategies. The campaign should exhibit the team’s ability to collaborate, problem solve and think critically to develop an effective presentation. Marketing and Communication challenges students to creatively promote an idea, service, or organization through effective messaging and strategic design. Using the specific prompt for their division, students will demonstrate their ability to identify a target audience, develop a compelling message, and use communication techniques to capture attention and inspire engagement.
A club may have only one entry.
Elementary Betas are eligible to compete in Elementary competitions only.
Junior Betas are eligible to compete in Junior competitions only.
Senior Betas are eligible to compete in Senior competitions only.
Time Limit: 2 Minutes
Division | Prompt | |
| Elementary |
| |
| Junior |
| |
| Senior | Develop an initiative that prepares your community for the future. Focus on one of the following: artificial intelligence and emerging technology, financial literacy, career exploration and workforce readiness, environmental sustainability, civic engagement, or innovation and entrepreneurship. Promote the initiative in a variety of ways while incorporating the four pillars of National Beta. |
Competition Guidelines
- A team of three to five students will develop and present a marketing campaign using the prompt.
- The marketing pitch must be no more than 2 minutes. Presentations may include, but are not limited to iPads, laptops, handouts, storyboards, etc.
- Electricity/outlet and internet connections will not be provided.
- Tables will be provided.
- SAFETY - Metal or wood may not be used in the presentation. Photo/Video Studio Background Stands are prohibited.
VIEW THE LOGO USE GUIDELINES HERE
Educational Connections
- Visual Art Standards
- Information and Media Literacy
- Oral Communication
- Creativity and Collaboration
- Critical Thinking and Problem Solving
How to Enter
Visit www.betaclub.org/events/conventions and follow directions.
Register students and then select competitions to enter.
National Eligibility
All Plaques Awarded at State Convention
Judging Criteria
| Marketing and Communications | 16-20 | 11-15 | 6-10 | 1-5 |
|---|---|---|---|---|
| Marketing Strategy & Purpose | Demonstrates a clear, purposeful strategy designed to reach a specific audience and achieve a defined goal. | Demonstrates a clear purpose and identifies an appropriate audience. | Purpose or audience is somewhat unclear or inconsistent. | Lacks a clear purpose or identifiable audience. |
| Creativity and Originality | Highly creative and original; demonstrates innovative thinking and a unique approach that captures attention. | Shows creativity and originality with an engaging approach. | Includes some creative elements but relies on familiar or predictable ideas. | Shows limited creativity or originality. |
| Branding & Visual Appeal | Consistently and effectively represents National Beta through outstanding design, branding, imagery, and presentation. | Effectively incorporates appropriate branding and appealing visual elements. | Branding or visual elements are inconsistent or somewhat ineffective. | Limited or inappropriate use of branding and visual elements. |
| Communication Skills | Students communicate confidently, professionally, and enthusiastically; presentation is polished and persuasive. | Students communicate clearly and professionally with appropriate enthusiasm. | Communication is adequate but may lack confidence, organization, or professionalism. | Communication is unclear, unprepared, or lacks professionalism. |
| Audience Engagement | Marketing approach strongly captures attention and motivates the intended audience to take action or engage. | Effectively captures attention and encourages audience engagement. | Some effort is made to engage the audience, but impact is limited. | Does little to capture attention or encourage engagement. |
| Deductions | This will be taken one time by the coordinator. | Did not follow competition/logo guidelines-10 |